Packages & pricing
Pick the package that matches
where your plumbing business is.
We build marketing systems, not à la carte tactics. Every plumbing company is somewhere on the growth curve — and the right package depends on the stage you're in. Browse below. No long-term commitments. Month-to-month. If we're not earning our keep, you walk.
Launchpad
Built for plumbers who need the foundation right.
$1,500 setup · month-to-month
- Custom 15-page plumbing website — fast, mobile-first, SEO-ready
- Hosting and unlimited edits
- 1 SEO-optimized blog post every week
- 1 syndicated press release every month
- Google Business Profile setup + ongoing management
- Local citation building + cleanup
- On-page SEO + AEO (Answer Engine Optimization for AI search)
- Local SEO strategy + monthly reporting
- Direct Slack support
Right for you if
- · You're starting from zero (or close to it)
- · You don't have a working website
- · You know you need to show up on Google but aren't sure where to begin
- · You're not ready to spend on paid ads yet
Not right if: You need leads tomorrow. Launchpad is the compounding play, not the fast-start play.
Ads System
Built for plumbers who need calls fast.
$500 setup · month-to-month
Min $1,500/mo to Meta
- Full-service Meta (Facebook + Instagram) ad management
- Ad creative and copywriting
- Weekly campaign optimization
- Native Meta lead forms with speed-to-lead automation
- Lead nurturing system — text + email follow-up automation
- Monthly reporting + Slack support
Right for you if
- · You already have a decent website
- · You already have a decent reputation in your market
- · You already follow up with leads quickly
- · Your phone needs to ring this month
Not right if: Your website is the problem. Ad spend pointed at a broken website is wasted money — start with Launchpad or Growth.
Growth System
Built for plumbers ready to scale on both organic and paid channels.
$1,500 setup · month-to-month
Min $1,500/mo on chosen platform
- Everything in Launchpad — website, SEO, weekly blogs, GBP, citations, AEO
- One paid ad platform — your choice of Google Ads or Meta Ads
- Full campaign management on the chosen channel
- Lead nurturing system (especially important when running Meta)
- 1 hour of website edits per month
- One agency, one point of contact, one monthly report
Right for you if
- · You want the full machine working from day one
- · You understand that the strongest growth comes from running organic and paid together
- · You're committed to long-term growth, not a quick test
Not right if: You're a one-truck operation just trying to get the foundation in place — start with Launchpad and graduate into Growth.
Authority System
Built for plumbers ready to dominate their service area.
$1,500 setup · month-to-month
Min $3,000/mo combined ad spend
- Everything in Growth — website, SEO, weekly blogs, content, GBP, AEO
- Both Google Ads AND Meta Ads management
- Lead nurturing system for your Meta leads
- LSA setup help — we get you verified and configured, then you run the day-to-day
- Multi-channel coverage from day one
Right for you if
- · You're playing for the top of your market
- · You have the budget and capacity for multi-channel scale
- · You want a real moat
Not right if: You haven't proven your model on one channel yet. Dominating a market starts with proving you can win one zip code first.
À la carte
Want to start with just one piece?
All of our services are available individually. Just know upfront — the math always favors bundling.
| Service | À la carte | Inside a package |
|---|---|---|
| Local SEO | $1,350 / mo | $1,200 / mo |
| Google Ads management | $1,350 / mo | $1,000 / mo |
| Facebook (Meta) Ads management | $1,350 / mo | $1,000 / mo |
| Plumbing website | $2,500 build + $150/mo hosting | $1,500 setup inside a package |
| LSA setup help (no ongoing management) | $1,000 one-time | Included with Google Ads |
The à la carte path costs more per service, on purpose. We do our best work when the system is running together — not when we're patching one tactic at a time. Most plumbers end up bundling within their first few months anyway.
Pricing questions
Common questions about pricing and packages.
Are there any long-term commitments?
No. Everything is month-to-month. No annual lock-ins. If we're not earning our keep, you walk.
Is ad spend included in the monthly package price?
No. The package monthly is for our work. Ad spend is paid directly to Meta or Google by you. We recommend minimums on each package because we won't run campaigns that don't have enough fuel to produce real data.
Can I upgrade between packages?
Yes, anytime. Most plumbers start at Launchpad or Ads System and move up to Growth or Authority as the system proves itself.
Can I customize a package?
Sometimes. If a standard package isn't a fit, talk to us on the discovery call. We'll be honest about whether a custom build makes sense or whether you're better off starting with a standard package and adjusting from there.
What if I need to cancel?
No fees. No penalties. We provide an export of your website files if you're leaving and want to take them. Your Google Ads account, Meta account, GBP, and CRM all stay with you.
Why is the à la carte pricing higher than the same service in a package?
Because the system works better when it's running together. Pricing individual services higher is the honest way to say we believe in the system, and we want to build the whole machine for you. You're free to start small — we'll just be straight about the trade-off.
Not sure which package is right for you?
Book a free 10-minute discovery call. We'll learn about your business and tell you which fit makes sense — or whether à la carte is the better start.