The plumber marketing library
Straight-shot articles
on how plumbing companies actually grow.
SEO. Google Ads. Meta Ads. Websites. Local search. AI and search. The math behind every channel and the mistakes most plumbers make on each. No fluff. No filler. Written by people who run this stuff for plumbing companies every day.
Latest articles
How much should a plumbing company spend on marketing?
Most plumbers are either underspending and starving the phones, or overspending without knowing if it's working. Here's how to think about the right number for your business.
Read articleSEO vs. Google Ads for plumbers — which one first, and why.
Most agencies will sell you whatever they sell. We don't. Here's how to actually decide which channel to start with — and when to run both.
Read articleThe 5 dumbest mistakes plumbers make on Google.
We audit plumber marketing accounts every week. These are the five mistakes that come up almost every time — and they're all fixable in a weekend if you know what you're doing.
Read articleWhy your nephew shouldn't build your plumbing website.
Yes, your nephew can build you a website for $300. He can also probably change your spark plugs. Neither one is what you want when your business is on the line.
Read articleWhat it actually costs to dominate Google in your service area.
Most plumbers ask 'how much should I spend?' before they ask 'what would it actually take to dominate?' Here's the real math on what market domination costs.
Read articleReady to talk about your actual marketing?
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